Nu Lifted Records

ARTIST BIO Drew Hig (Andrew Higgins) is a Middle Georgia–bred producer and emerging artist crafting soul-driven hip-hop with warmth, depth, and intention. Raised on piano keys, cassette tapes, and analog gear, he builds primarily on the Akai MPC Live II, often recording straight into the machine to keep the sound raw, human, and alive. Hundreds of beats deep, his music blends bass-heavy drums, soulful samples, and purpose-driven songwriting with records that simply feel good — tracks made to ride, move crowds, and bring people together. Rooted in region, culture, and community, Drew isn’t chasing trends — he’s building worlds. Always original. Straight from the source. SOUND / STYLE Soul Rap • Soul Hop • Analog Hip-Hop • Southern Bass • Sample-Based Production MPC-first production Live keys + soulful sampling Heavy drums + deep low end Warm, analog textures Intentional, message-driven + feel-good records Comparable vibe (not sound-alike): J Dilla • Organized Noize • Larry June • Outkast • early Jeezy-era South energy   PERFORMANCE / OFFERINGS Live Artist Sets Producer Showcases / Beat Sets DJ / Hybrid MPC Sets Festival, venue, and community events Available for: shows, tours, collaborations, sync, production, and artist development